ETHIOPIAN AIRLINES IS ONE OF THE MOST SUCCESSFUL AIRLINES IN THE WORLD, EVEN IN THE PRESENT CLIMATE OF THE GLOBAL ECONOMY. AS A CARRIER, ETHIOPIAN, SYMBOL-IZES SUCCESS AND SERVES AS THE COUNTRY’S FLAG BEARER. THE HOTEL DESIGN AIMS TO ACHIEVE THE BEST POSSIBLE AESTHETICS OUTCOME AND SOPHISTICATION WITHOUT CREATING UNNECESSARY COST HIKES. CLEARLY THE DESIGN INTENTION FOLLOWS A HUMANISTIC APPROACH TAKING THE BEST COMPROMISES BETWEEN FUNCTIONALITY AND DESIGN EXPRESSION, FORMALITY AND PRAGMATISM, COZINESS AND COOLNESS, AS WELL AS ASTRONOMY AND LIVELINESS.